是战略
Consider why and how you use the social media account. 有一个目标. It is better to use one social media site well than to stretch yourself thin across multiple platforms. 接触socialmedia@unc.寻求帮助.
负责
At least two people should share access credentials to the social media account. A supervisor should give approval to starting a social media account.
是明确的
Clearly identify your department’s relationship to Carolina. In the bio or about section of your accounts, link to the University website to further show the connection. 要注意. The social media account should not harm or disparage Carolina or any University department.
尊重
Do not say anything you would not say in person to someone in public. 要有礼貌，有建设性.
是准确的
确保你的帖子是真实的. If you make an error, correct it promptly.
及时且有吸引力
Page administrators should post and monitor content regularly. Encourage comments on social media and be prepared to respond.
增加价值
Provide your audience with useful, relevant information: news they can use, 回答他们的问题, 提供信息的见解, 能引起共鸣的照片, stories that inspire or items that will make
他们大笑.
没有政治观点
不要发关于政治的帖子, make political commentary or represent personal political opinions on an official university account.
No confidential or proprietary information
学生, faculty and staff should not post confidential or proprietary information about Carolina or University community members. Follow applicable campus policies, as well as state and federal privacy and confidentiality laws.
了解规则
Learn the terms of service and policies of the social media sites in which you participate, 注意更新.
Consult University electronic communications policies
UNIVERSITY ELECTRONIC COMMUNICATION POLICIES cover various aspects of electronic communication, including issues that could have implications for the use of social media. Following are several of those policies:
信息 Technology Acceptable Use Policy
信息 Classification Standard
Transmission of Sensitive 信息 Standard
Policy on Prohibited Discrimination, Harassment and Related Misconduct
Policy on Prohibited Sexual Harassment Under Title IX
档案管理政策
评论指南
The Office of University Communications posts the following guidelines for comments on the UNC-Chapel Hill 脸谱网, LinkedIn和YouTube页面. We encourage you to post these guidelines on your own unit’s social media channels when possible. These guidelines also apply to Carolina’s Instagram, Pinterest and other social media channels. For additional guidance about moderating comments and managing users on your social media platforms, 请联系 socialmedia@krissystems.com.
UNC-Chapel Hill’s social media comments guidelines:
Thank you for liking the page of the University of North Carolina at Chapel Hill. This page highlights information about the people and programs at Carolina. Consistent with UNC-Chapel Hill’s Policy on Prohibited Discrimination, Harassment and Related Misconduct，和 North Carolina Campus Free Speech Act, we encourage your comments and opinions as they relate to our posts.
This page is actively monitored for relevance. Carolina reserves the right to remove any comments that are not related to the particular post, 提出毫无根据的指控, 包含人身攻击, 使用淫秽的语言或图像, 都是垃圾邮件, 包含广告, or contain inappropriate personal information or sensitive information. Repeated violation of these guidelines or behavior that substantially disrupts the maintenance of this page could result in a user being blocked from the page. Thanks for keeping the page enjoyable for everyone. 穿高跟鞋!